I shared last week that one of my goals this month is to create profiles on the social media networks where I want to maintain a business presence. It sounded like an easy check mark when I wrote it down, but did you know there are over 40 major social media networking sites? And each one has different requirements and strategies and it can be so overwhelming!
As Daniel Tiger, one of my favorite toddler friends, says, “If something seems hard to do, try it a little bit at a time.”
If you’re just starting out and feel paralyzed by getting started, take a deep breath with me. Let’s break it down into a few manageable baby steps:
1. Figure out which social media network is for you
Before you jump into setting up on every possible platform, you need to do a little bit of research. Where is your ideal customer playing? Is she looking for inspiring DIY tricks and recipes on Pinterest? Liking posts on Facebook? Maybe he likes to share photos of his day on Instagram?If you know just a few of your customer demographics (psst, you should know them), here’s some helpful advice, courtesy of Social Media Week and Pew Research Center.
- Facebook is king, 71% of all internet users have a Facebook profile. The fastest growing demographic here is the 50+ crowd, too.
- You’ll find more women on Pinterest, and they’re typically in the highest-income households.
- LinkedIn boasts a larger audience of 35-44 year olds than other social networks.
- Twitter is popular with the younger crowd, especially urban populations. It’s also a great B2B connector.
- 53% of millennials are snapping photos on Instagram.
2. Create your social media account(s)
Now that you know where your ideal customer is spending their spare time, you need to be there, too. Two things to keep in mind:
- You should register on each of the major social networks (Facebook, Twitter, Google+, YouTube, Instagram, …) to ensure that nobody else swipes your username.
- You should not spread yourself thin and attempt to actively use every account.
It’s much better to have a great presence on one network than to have a mediocre one on all of them. Focus your efforts on one or two sites, and as you master them, you can expand further. I recommend Facebook if you are planning to dabble on just one network because it has such a large and varied audience.
3. Create goals
Give yourself a few goals. Your goal can be to tweet 2x/day, update your Facebook status 3x/week, or upload a photo to Instagram daily. Make a goal to increase the number of followers you have or the amount of traffic coming to your website from social channels. Measure your progress toward your goals every week.
You got this! You’re on your way to social media stardom.